A cool and fast paced movie spot we realized for BMW and Puma. The whole film was shot on location in Munich.

BMW and Puma started a cooperation to develop X-CAT, a sneaker inspired by the concept car GINA. We have been asked by DW BMW and Puma to come up with a cool spot. The Spot was filmed in Munich and shot on location at Olympiadorf and BMW Welt. We filmed the whole clip with Arri Alexa and Cooke Lenses. In the postproduction we desaturated the movie to give it a classic urban style and a timeless feel.

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Great Movie Spots are all about visual style, storytelling and fast paced editing. X-CAT delivers all these elements and encourages the audience to dive into the world of a new designed sneaker.

▽▽▽ Check out some of our awesome project pictures here ▽▽▽

X-CAT is a commercial for BMWxPuma concept sneaker project. We shot a fascinating spot in Munich Olympiadorf and BMW Welt

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