When making product films such as the Konica Minolta film, we are concerned with emotionalizing the product in an idealized and at the same time realistic setting.
The focus of the project for the Japanese Konica Minolta Holdings was to create an emotional product film about their latest development SPOKE in the home office, which brings a new wind to the group's previous product range. Working with DW, we have succeeded in creating an aesthetic film that uses a clear narrative to refer to all the features of the product and creates a new attitude towards life for potential users. Product films are often very technical and not very narrative. Therefore, we wanted to show all technical functionalities subtly and, if necessary, through the actions in the picture, i.e. game actions of the actor or as clean animations and UIs. The result is impressive and our client was very happy with the way we implemented the film. The production time for the film was around two weeks and we made it available on time for the launch of the product.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.