Product
The focus of the project for the Japanese Konica Minolta Holdings was to create an emotional product film about their latest development SPOKE in the home office, which brings a new wind to the group's previous product range. Working with DW, we have succeeded in creating an aesthetic film that uses a clear narrative to refer to all the features of the product and creates a new attitude towards life for potential users. Product films are often very technical and not very narrative. Therefore, we wanted to show all technical functionalities subtly and, if necessary, through the actions in the picture, i.e. game actions of the actor or as clean animations and UIs. The result is impressive and our client was very happy with the way we implemented the film. The production time for the film was around two weeks and we made it available on time for the launch of the product.
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The film perfectly captures the atmosphere of a future digital world in the home office.
