Product
The film was recorded in 4K and was used to market the new Konica Minolta Smartdevice Spoke. We shot the film in two different settings. In a home situation and in a workplace situation. Briefly told, the storyline is about a young business woman who works from home, in a co-working office and from a hotel. The special thing about Spoke is that it is a smart device that can be used mobile. The user can use Spoke as a projector for presentations or video calls, as well as a speaker and microphone and as a data storage system.
Our protagonist is young, good-looking and plays a great role in a commercial. It was important from the beginning to make a film with a positive and authentic character. The colors of the settings, rooms, clothing and lighting played an essential role in harmonizing with Konica Minolta's corporate identity. We also designed interface and text animations for the film. These give the film a modern graphic look.
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Workplacehub is an emotional and authentic product film that explains the advantages of working from home and on the go in a contemporary way.
