Concept
The renderings were all realized with Maya and Cinema 4D. The focus was on generating stylish visuals that can be further processed as part of the campaign for posters and flyers. For the look of the renderings, we wanted a look that was a bit cartoon-like and built surreal elements or spaces around the Nike Air Max. The color scheme is based on retro wave moods, films like Drive and comics like Watchman. For the renderings we worked with Cinema 4D and real human scans. An animated version was originally planned.
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The Nike Air Max shoes are style icons. We thought we'd do a cool series of posters.
