Product
Konica Minolta and DW asked us to make a film about the new Privacy Center. From the beginning it was clear to us that the film not only had to convince in terms of content, i.e. explain the functionality and use of the internal application, but that we also wanted to incorporate an emotional component into the film. In view of the fact that Konica Minolta is a Japanese company, we also wanted to take the Asian aesthetic into account.
The film should convince with a clear design language and a clean look. We also wanted to shoot the office atmosphere in a modern interior. We selected the design office at DW and realized the exterior shots at the Skytowers. The choice of actress was also important to us. A young Asian, Japanese-looking woman who represents the brand well through her attractive and determined appearance. In the next step we made a shooting script and organized the shoot with our team. For the final film, simple and clean 2D animations were also made in After Effects, which were built into the film to refer to various functions of the application and its use.
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For Konica Minolta we created a film and UI animation as part of the Privacy Centre project with DW.
