UNSER LAND

UNSER LAND

UNSER LAND

UNSER LAND

ABT
PRJ

Virtual Reality

UNSER LAND

Unser Land in cooperation with SWM commissioned us to produce a virtual reality film for their public campaign on the subject of milk and water.

At that time there weren't many applications on the market and we were one of the first production companies to offer this service. Over a longer period of time, we discussed with the milk and water experts from Unser Land and SWM which content and narrative style best suited the campaign and how these narratives can best be realized with the new VR technology. Over a period of around 6 months, we developed the final concept together and started filming preparations in Bavaria the following summer. Since we had to cover several locations and the necessary filming permits had to be coordinated, precise coordination with the facility management of SWM was necessary.

The virtual reality film “The land where milk and water flow!” Takes up the connection between drinking water protection and organic farming. Regina and Michi are the children of one of the UNSER LAND BIO dairy farmers and accompany the viewer on a journey to the Mangfall valley region with an amazing variety of flora and fauna. Thanks to the virtual reality glasses, the viewer can experience the individual stations of drinking water up close and thus get to know the cycle of drinking water production. He gets a glimpse of areas whose doors are otherwise locked.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

In October 2018, in cooperation with the UNSER LAND network, the virtual reality film was completed as part of our cooperation project with Stadtwerke München.

▽▽▽ Check out some of our awesome project pictures here ▽▽▽

The virtual reality film enables the viewer to travel into the world of drinking water production in the region.

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